SEO Blog Malta

Facebook has become one of the most popular social websites available on the web.

Short Stats

(based on Facebook statistics page)

• More than 250 million active users
• More than 120 million users log on to Facebook at least once each day
• More than two-thirds of Facebook users are outside of college

• Average user has 120 friends on the site
• More than 5 billion minutes are spent on Facebook each day (worldwide)
• More than 30 million users update their statuses at least once each day
• More than 8 million users become fans of Pages each day

• More than 1 billion photos uploaded to the site each month
• More than 10 million videos uploaded each month
• More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
• More than 2.5 million events created each month
• More than 45 million active user groups exist on the site

Getting Facebook Ads Approved

Facebook Ads get approved by employees, not interns. These employees are regular people and make mistakes, so getting an Ad dissaproved now doesn't mean it won't be approved later.

The Facebook approval team works on Pacific standard time (PST). This means that you are going to get your Ad approved during the hours of 8am to about 8pm. It generally takes between 1-6 hours to get an Ad on Facebook approved.

Read the Facebook advertising guidelines. If you follow all guidelines and still cannot get an Ad approved, you're probably doing something wrong.
One of the easiest things to miss in the guidelines is to put the name of the product you are promoting in the Ad copy, this always tends to get Ads approved. If you really think you're doing nothing wrong, contact a Facebook representative.

Impressions/Clicks/CTR/CPC

The first few hours of a new Facebook advert will pretty much determine the performance of your campaign. If Facebook sees a 0.01 CTR in the first 2 hours, they will simply reduce impressions. To help with this, remember to set your new Facebook Ad live at the optimal time based on your demographic. Try to determine when the most users are online in the area you are targeting, common sense usually works with this.

Your CTR is one of the most important factors when determining what Facebook will set your CPC to. CTR is almost directly proportional to your CPC. Things that influence your CTR the most are your image and your Ad title. Facebook states that the Ad title makes more of a difference than the image but I believe the image is more important.

Targeting is also very important. Facebook has stated that the smaller target audience you are going for, the higher CPC's you will be paying. The logic behind this is that you have less volume to go after therefore they need to charge you more. Since targeting a smaller audience will also (most likely) raise your CTR, it is a balancing act between targeting for a higher CTR and keeping the volume large enough.

Structuring your Ads into groups is also very important. You want to be able to determine who is clicking on your Ads and who is converting. The only way to do this is to split up your Ads into groups based on who you want to target (age ranges, male/female etc.). This means a smaller volume but the ability to target specifically. Again, this is a balancing act.

Once you find 2+ ads that works well, keep pushing impressions to one until you see a drop in CTR and then switch to another one. Keep going back and forth like this and you will see a steady CTR.