SEO Blog Malta

Today advertising with sponsored links on the Google and in Facebook enables you to reach easily to your targeted audience. Using these mediums you can get your business to next level. But currently there is a debate between both, who is best. What is the best medium to invest on, to get maximum ROI (Return on Investment). Some will share good experience and some will share bad. We will discuss both and try to get the conclusion.

Why Google AdWords:

Ads can be displayed depending on location - So if anybody is providing services in any specific location then it can be the best option. For example a small business owner is supplying pizza in Adelaide city in Australia then he can target his ads in Australia(Adelaide) only, so that he don't have to pay for the clicks that are not going to pay him anything.

CPC selection - Google have provided several tools to get the average cost per click also called CPC. So that one can select keywords on the basis of his budget.

Number of users - There is no doubt Google is the most used website in the world. It is obviously great to provide ads on the website that is having maximum number of users.

Why Facebook:

Number of Advertisers - Google AdWords has far more advertisers than Facebook. So the competition will be obviously less in Facebook.

Ad positions - On a single page Google places 10 to 12 ads in the right side and top of the organic results. But the Facebook page is having less number of ad places.

Number of Impressions - We have experienced and from other surveys it is clear on Google we get less impression (1/10th part) as compared to Facebook.

The most important factor is competition. On Facebook there are less publishers competing for the ad space and there CPM makes a great difference if compared with Google CPM. Though more costly, Google AdWords campaign offers the highest return on investment, aggressively presenting your leadership status with a sponsored link.