SEO Blog Malta

The long tail is a phrase that was first coined in 2004 by Chris Anderson. It refers, in the case of search and search engines, to the fact that a collection of less popular keywords can collectively create more traffic than a single, high power keyword. This can prove especially useful for the webmaster of a site in a highly competitive industry. However, it can also prove effective for any website in any industry.

In general terms, the fewer words that a search phrase has, the more popular it is likely to be. This is a sweeping generalization, but the ...