SEO Blog Malta

An important attribute of any website in SEO terms in the title tag of each page. Make sure all of your pages have unique title tags and that they are descriptive in regards to the pages content. Try not to stuff too many keywords in there as don't forget, these titles show up in the SERPS results and if written well can mean more clickthroughs. So if I was targeting "Dating Malta" and maybe "Online Dating" keywords I could have good title that was both readable by humans and beneficial to the search engines. So the title might read "Online Dating Malta - Internet Dating Just Got Easier". Writing unique titles also helps to avoid keyword canabalization.

Normally you should try to target one search term per page but if you must have more then try to overlap your keywords within the title for maximum effect.

Ok, so www.domain.com or domain.com?? Its your choice and doesn’t make the slightest bit of difference to the search engine or the user, just make sure that you 301 redirect the one you don’t want to use. For example, if i want the search engines to index and rank www.domain.com I would set up a 301 redirect in my .htaccess file so that if anyone types domain.com it will be forwarded to www.domain.com and will show this in the browser address bar.

Why?. Well if you don’t do this, search engines can see both as different sites. This in effect will split page rank and rankings. So be carefull.

Another overlooked aspect of SEO is using keyword rich URL’s in your sites structure. For example, if you have shopping e-commerce site and you sell sports equipment and you are doing a page for baseball stuff, then why not structure your site something like www.domain.com/sports/baseball-equipment.html? This makes a big difference to both users navigation and to the search engines algo and rankings. Don’t beleive me? Then do a search and have a look at your search terms keywords highlighted in the search results in those URL’s.

It’s not just about linking from external sites to your own. It’s also about linking internally to your pages from other pages using the correct anchor text. So if you have a page again on our ficticious shopping site and its got other pages on different sports equipment, link to the baseball equipment page from the martial arts equipment page using he anchor text "baseball equipment" or similar, and do this from many pages on your site. These links are all valued by the search engines. It also means that you pages are less likely to suffer from keyword canabalization in the eyes of the search engines as if they do come across one or more pages with the words baseball in them, they will be able to tell which page is the most authoritive for "baseball equipment" etc.

Not so much an issue in meta data now but you should be featuring your keywords within your H1-H6 tags. These are not only good for people who scan read pages but is also good for page layout not to mention being valued quite hight by search engines. You should also use your keywords within ALT tags and title= within your a href tags when linking to other pages. You should also make sure that you feature your keywords within the pages copy multiple times. Every little helps.